The Trapstar brand has been outstanding in the global landscape of streetwear, with revenues surging 150% between 2022 and 2023. This brand is known for bold graphics and an urban look that caters to 16-35-year-olds who want individuality and exclusivity. Its signature slogan, “It’s a Secret,” is very emblematic of the mystery that surrounds this brand, earning it a following of loyal devotees worldwide.
Celebrity endorsements are the lifeblood of Trapstar’s success. Rihanna, Jay-Z, and Stormzy have all been spotted in its gear, making it a real cultural touchstone. This visibility, says Highsnobiety, has driven a 60% increase in online searches for Trapstar clothing over the last year. Its products range from £50 T-shirts to £300 jackets, balancing high quality with affordability.
The limited-edition drops by Trapstar create urgency that resonates with streetwear enthusiasts. Their December 2023 collection sold out in less than 30 minutes, with over 5,000 pieces purchased globally. Fans often camp outside flagship stores for new releases, a testament to the brand’s appeal. This strategy mirrors the success seen by other giants like Supreme, emphasizing community engagement and brand loyalty.
Founders Mikey, Lee, and Will started Trapstar back in 2005 with a dream to make clothes that meant something. “Trapstar is more than just clothes; it’s a movement which speaks to the culture we grew up in,” he said in an interview with Mikey back in 2019. This very ethos deeply resonates with its audience, who position it as something way more than a fashion brand.
Social media extends Trapstar’s reach even further, with more than 1.2 million followers across all its platforms. Their marketing strategy includes teaser campaigns, collaboration, and influencer tie-ups to ensure they always stay ahead of the latest streetwear trends. In fact, Forbes estimates e-commerce sales drive 70% of Trapstar revenue, proving it can adjust to the digital age.
But for many, who have always been puzzled about what magic has worked in the way of this brand, it’s all about how this brand mingles authenticity with modern branding. By sticking to its roots, embracing innovation, and keeping true to itself, Trapstar made sure it created a label among the style, quality, and relevance-loving class.
